Growth is the theme of the 2006-07 LCBO annual report. To tell this growth story, LCBO chose an illustrative approach and vine motif to reflect the LCBO brand and corporate logo.

In fiscal 2006-07, LCBO grew its business by continuing to improve product selection, customer service and operational efficiency. LCBO also continued to promote the Ontario wine, craft beer and spirits industries.

Revenues also grew, with the financial dividend to the province increasing for the 13th straight year. LCBO’s commitment to social responsibility grew by preventing more sales to minors and adults who appeared intoxicated. And, we grew our environmental commitment by: helping to reduce waste, introducing innovative, lightweight and convenient alternative packaging such as Tetra Pak and PET (polyethylene terephthalate) plastic containers and encouraging native Ontario wildlife and habitat.

To be more environmentally-friendly, LCBO created an online annual report with video streaming, including a statement by our President and CEO, Bob Peter, the three product category directors and the director of VINTAGES, our fine wines and premium spirits section.

The site also includes coverage of the Buy to Fly thematic concert launch showcasing our support for and partnership with Ontario wineries and coverage of the Camp Oochigeas fundraising barbecue at the Queen’s Quay store in Toronto, reflecting our community involvement. Finally, there’s a segment from our Enviro Report video about LCBO’s Natural Heritage Fund that in partnership with Banrock Station Wines and the Ontario Federation of Anglers and Hunters is helping bring back native Atlantic salmon to the Lake Ontario watershed.

Click on the View Video icons under the illustrations to screen these videos. We hope they add interest and help convey the LCBO’s corporate values as well as contribute to a better understanding of the factors influencing LCBO’s performance during the 2006-07 fiscal year. Along with the text, they also explain how LCBO addressed related challenges and took advantage of opportunities to better serve our customers.

Click here to read about the LCBO’s year of growth.