LCBO | Media Centre

INFORMATIONQuick Facts

All data effective June 2009, unless otherwise stated.

The Marketplace

608	Number of LCBO stores serving communities across Ontario
216	Number of LCBO agency stores
50.8	Percentage share of Ontario beverage alcohol market, in dollar value, held by the LCBO
$9.2 billion	Total estimated value of Ontario's beverage alcohol market
$681 million	Estimated value of Ontario's illegal alcohol market

Our Stores

101	Number of LCBO stores offering more than 2,500 brands for sale
120	Number of LCBO stores offering 1,500-2,500 brands for sale
21,301	Number of product tastings conducted in LCBO stores in 2008-09
77	Percentage of customers in large scale surveys who rated their overall shopping experience at the LCBO as an eight or higher on a 10-point scale.
Less than one	Percentage of customers in who said they were dissatisfied with service in LCBO stores
113 million	Total number of transactions in LCBO stores in 2008-09
33.6	Percentage of all LCBO transactions paid by debit card in 2008-09
34.6	Percentage of all LCBO transactions paid by credit card in 2008-09

Financial Performance

$4.27 billion	LCBO's net sales and other income in 2008-09
$1.40 billion	Dividend the LCBO transferred to the Government of Ontario for 2008-09 (excluding taxes)
$10.9 billion	Amount the LCBO has transferred to the Ontario treasury during the last 10 fiscal years combined (excluding taxes) to 2008-09
48.3	LCBO's profit margin, expressed as a percentage
15.9	LCBO's operational expenses as a percentage of net sales, in 2008-09
$398 million	Amount LCBO transferred to the provincial government in Provincial Sales Tax (PST) in 2008-09
$451 million	LCBO transferred to the federal government in Goods and Services Tax (GST), excise taxes and customs duties, in 2008-09
$39 million	Amount the LCBO spent on capital improvements to its stores (renovations, relocations) in 2008-09

Products and Pricing

22,385	Total number of products available through LCBO stores, catalogues and private ordering service in 2008-09
6,688	Number of new VINTAGES products offered in stores and through Classics Catalogues in 2008-09
77	Number of countries from which the LCBO bought products in 2008-09
1,677	Number of products discounted by up to 20 per cent through the LCBO's Limited Time Offer program in 2008-09
1,374	Number of products that carried a "value-add" bonus item in 2008-09
1,722	Number of products with bonus AIR MILES Rewards in 2008-09
77	Percentage of domestic spirit prices made up of federal and provincial taxes, levies and mark-ups
58	Percentage of domestic wine prices made up of federal and provincial taxes, levies and mark-ups
52	Percentage of domestic beer prices made up of federal and provincial taxes, levies and mark-ups

Our Employees

3,431	Number of permanent full-time LCBO employees
3,541	Number of casual employees working in LCBO stores at fiscal-year end
202	Number of LCBO product consultants available to offer expert advice to customers (as of June 2009)
366	Number of LCBO Retail staff who passed the highest level of our three-level Product Knowledge Course in 2008-09
2,870	Number of LCBO Retail staff who received training in 2008-09 to help prevent service to minors or people who appear intoxicated
147,478	Number of calls handled by LCBO Infoline officers in 2008-09
29,354	Number of e-mails handled by LCBO Infoline officers in 2008-09

Fundraising

$2.7 million

Amount raised in 2008 for charities through special programs and initiatives driven by LCBO employees and the LCBO Donation Box Program. Many other local charities were supported by individual fundraising efforts by LCBO staff and customers.

Social Responsibility

2.4 million	Number of customers challenged for proof of age or sobriety by LCBO staff in 2008-09
148,886	Number refused service by LCBO employees in 2008-09
3,521	Number of BYID tamper-resistant identification cards issued by the LCBO during 2008-09
48,480	Total number of BYID cards issued as of March 31, 2009

Quality Assurance

492,671	Number of product tests carried out in 2008-09 by LCBO's Quality Assurance Laboratory to meet LCBO standards and requirements of the Food and Drugs Act
22,185	Samples tested in 2008-09
6,147	Number of products tasted in 2008-09
2,034	Number of products rejected in 2008-09 for health concerns, consumer safety issues and other quality control problems
224	Number of products seized by law enforcement agencies and tested for enforcement purposes by Quality Assurance in 2008-09
9,613	Number of labels reviewed in 2008-09 to meet standards required by the Consumer Packaging and Labelling Act