Discover FOOD & DRINK Products Events & Courses | Podcasts | Planning Tips | The Basics Gifts Search
Go
  Media Centre | Annual Report | Today's LCBO | Business Information | LCBO Purchasing | Related Sites  
Media Centre Annual Report Today's LCBO
 
Media Centre
Media Centre
 
INFORMATIONQuick Facts



All data effective March 31, 2008, unless otherwise stated.

The Marketplace

604 Number of LCBO stores serving communities across Ontario
216 Number of LCBO agency stores
49.4 Percentage share of Ontario beverage alcohol market, in dollar value, held by the LCBO
$8.9 billion Total estimated value of Ontario's beverage alcohol market
$599 million Estimated value of Ontario's illegal alcohol market

 

Our Stores

55 Number of LCBO stores offering more than 2,500 brands for sale
132 Number of LCBO stores offering 1,500-2,500 brands for sale
17,985 Number of product tastings conducted in LCBO stores in 2007-08
73 Percentage of customers in a March 2008 survey who rated their overall shopping experience at the LCBO as an eight or higher on a 10-point scale.
1.4 Percentage of customers in who said they were dissatisfied with service in LCBO stores
110 million Total number of transactions in LCBO stores in 2007-08
33 Percentage of all LCBO transactions paid by debit card in 2007-08
34 Percentage of all LCBO transactions paid by credit card in 2007-08

 

Financial Performance

$4.13 billion The LCBO's net sales and other income in 2007-08
$1.345 billion Dividend the LCBO transferred to the Government of Ontario for 2007-08 (excluding taxes)
$5.98 billion Amount the LCBO has transferred to the Ontario treasury during the last five fiscal years combined (excluding taxes) to 2007-08
48.9% The LCBO's profit margin, expressed as a percentage
16.1 The LCBO's operational expenses as a percentage of net sales, in 2007-08
$383 million Amount the LCBO transferred to the provincial government in Provincial Sales Tax (PST) in 2007-08
$458 million Amount the LCBO transferred to the federal government in Goods and Services Tax (GST), excise taxes and customs duties, in 2007-08
$37 million Amount the LCBO spent on capital improvements to its stores (renovations, relocations, etc) in 2007-08

 

Products and Pricing

20,171 Total number of products available through LCBO stores, catalogues and private ordering service in 2007-08
6,927 Number of new VINTAGES products offered in stores and through the Classics Catalogue in 2007-08
74 Number of countries from which the LCBO bought products in 2007-08
1,569 Number of products discounted by up to 20 per cent through the LCBO's Limited Time Offer program in 2007-08
1,566 Number of products that carried a "value-add" bonus item in 2007-08
1,758 Number of products with bonus AIR MILES Rewards in 2007-08
79 Percentage of domestic spirit prices made up of federal and provincial taxes, levies and mark-ups
55 Percentage of domestic wine prices made up of federal and provincial taxes, levies and mark-ups
51 Percentage of domestic beer prices made up of federal and provincial taxes, levies and mark-ups

 

Our Employees

3,431 Number of permanent full-time LCBO employees
3,521 Number of casual employees working in LCBO stores at fiscal-year end
193 Number of LCBO product consultants available to offer expert advice to customers (as of June 2, 2008)
370 Number of LCBO Retail staff who passed the highest level of our three-level Product Knowledge Course in 2007-08
2,267 Number of LCBO Retail staff who received training in 2007-08 to help prevent service to minors or people who appear intoxicated
57,641 Number of calls handled by LCBO Infoline officers in fiscal 2007-08
9,461 Number of e-mails handled by LCBO Infoline officers in fiscal 2007-08

 

Fundraising

$1.1 million Amount raised for in 2007 for charities through donation boxes in stores, Spirit of Giving program at the checkout and LCBO United Way campaign. Many other charities were supported by individual fundraising efforts.

 

Social Responsibility

2,068,943 Number of customers challenged for proof of age or sobriety by LCBO staff in 2007-08
134,189 Number refused service by LCBO employees in 2007-08
4,613 Number of BYID tamper-resistant identification cards issued by the LCBO during 2007-08
45,621 Total number of BYID cards issued as of March 31, 2008

 

Quality Assurance

476,590 Number of product tests carried out in 2007-08 by LCBO's Quality Assurance Laboratory to meet LCBO standards and requirements of the Food and Drugs Act
22,129 Samples tested in 2007-08
5,378 Number of products tasted in 2007-08
2,138 Number of products rejected in 2007-08 for health concerns, consumer safety issues and other quality control problems
158 Number of products seized by law enforcement agencies and tested for enforcement purposes by Quality Assurance in 2007-08 
9,903 Number of labels reviewed in 2007-08 to meet standards required by the Consumer Packaging and Labelling Act
9,873 Number of shipping cartons reviewed in 2007-08 to meet standards required by the Consumer Packaging and Labelling Act


 
   
 
About LCBO | Social Responsibility | Careers | VINTAGES | Ask Us | Site Map | Store Search
 
   

© 2000/2008 LCBO | Privacy Policy | Terms & Conditions | En français             TRADE RESOURCESBAGITBACK.CA