For many people, summer means getting together with friends and family
at the cottage or for a backyard barbecue. Being a “host with the most”
is more than throwing a great party, it’s also about making sure that
people have a safe and enjoyable time. Visit
www.deflatetheelephant.com
for responsible summer hosting tips and ideas on how to help prevent
drinking and driving and drinking and boating.
LCBO CUSTOMERS AND STAFF RAISE
$580,000 FOR HAITI
RELIEF
LCBO customers and employees raised much-needed funds for the
Canadian Red Cross Haiti Earthquake Relief Fund.
Check out the official opening of the LCBO store at King and Spadina in
downtown Toronto and the launch of our new social responsibility ad
campaign, Deflate the Elephant.
Drinking and driving can be "the elephant in the room" – an awkward
topic to bring up in front of others at parties or social gatherings.
The LCBO's social responsibility ad campaign features an interactive
challenge at
www.deflatetheelephant.com. See if you can deflate the elephant and
help prevent someone from drinking and driving.
REUSABLE BAGS
LCBO offers several reusable bag choices to suit our customer needs.
Whether it be small or large purchases, we have a reusable bag for you.
RESPONSIBILITY STARTS HERE
In Ontario, it’s illegal to consume alcohol before the age of 19. It’s
also illegal for anyone to supply alcohol to minors.
LCBO’s poster Responsibility
Starts Here reminds would-be purchasers that when staff have
reasonable grounds to believe someone is buying for a minor, the Liquor
Licence Act gives them the right and responsibility to refuse the sale.
THE LCBO NATURAL HERITAGE FUND
The LCBO Natural Heritage Fund raises money for wildlife habitat
restoration and rehabilitation throughout Ontario. Funds are raised by
the sale of reusable bags in LCBO stores and a portion of sales donated
by suppliers through special promotions.
Click here for a video on the recent release of the
two millionth Ontario Atlantic salmon to Lake Ontario and its
tributaries.
Click here for a video on the re-establishment of bald eagles in the Thousand Islands region.
BAG IT BACK
The Ontario Deposit Return Program has one simple goal: to help protect
the environment by diverting LCBO beverage alcohol containers from
landfill.
LCBO’S SOCIAL RESPONSIBILITY ADVERTISING
CAMPAIGNS
LCBO's previous social responsibility commercials asked audiences to consider why they wouldn't think twice about
intervening to save a stranger from harm, but might hesitate to prevent
someone they know from driving after drinking to avoid possible
embarrassment.
